Nicolás Márquez Álvarez

Nicolás Matías Márquez Álvarez

MBA, PhD in Management, Universidad Adolfo Ibáñez

Academic and researcher in entrepreneurship, innovation and sustainability. PhD in Management from Universidad Adolfo Ibáñez (ANID Doctoral Fellow, 2021-2025), with experience as Visiting Researcher at the University of Nottingham, United Kingdom. His research focuses on entrepreneurship, SME innovation, sustainability, and the implications of artificial intelligence on entrepreneurial judgment, with particular attention to Latin American contexts.

nicolasmarquezalvarez@gmail.com Talca, Chile
LinkedIn ORCID Google Scholar ResearchGate

Academic Education

2021 – 2026

PhD in Management

Universidad Adolfo Ibáñez, Peñalolén, Chile

  • · ANID Doctoral Fellow, 2021–2025
  • · Doctoral Visiting Researcher, University of Nottingham, Reino Unido
  • · Thesis: "Green management, innovation and territorial dynamics in Latin America on the road to sustainable development"
2014 – 2015

Master's in Business Administration (MBA)

Universidad de Talca, Chile

  • · Graduated with Maximum Distinction
  • · Thesis: "Business Plan for Civil Nova"
2008 – 2012

BSc in Business Informatics Engineering

Universidad de Talca, Chile

  • · Graduated with Maximum Distinction
  • · Thesis: "Development of a Platform to Promote Labour Market Activity: Recomiendame.cl"

Research Lines

EntrepreneurshipInnovation and SMEsSustainabilityAI and Entrepreneurial JudgmentInnovation GovernanceInstitutional Contexts in Latin America

Consulting Services

My approach combines academic experience, applied research, and practical management knowledge — bridging evidence, strategy, and action.

01

Academic Consulting

Advisory services in research design, methodological review, and manuscript preparation for indexed journals.

02

Business Development

Support in business model formulation, market opportunity assessment, and growth strategy design for companies and entrepreneurs.

03

Innovation

Innovation maturity assessment, acceleration program design, and social investment project evaluation.

04

Business Process Management

Process analysis, redesign, and optimization using BPM methodologies and specialized tools such as ARIS and Bizagi.

Professional Experience

2018 – Present

Independent Consultant

Public Procurement and Tenders, Talca, Chile

  • · Advised private firms on public procurement processes and competitive tendering strategies
  • · Supported the preparation, evaluation, and submission of bids through national public procurement platforms
  • · Provided guidance on cost structures, compliance requirements, and technical documentation
2013 – 2018

Commercial and Finance Manager

Protector Security Spa, Talca, Chile

  • · Led commercial strategy and financial management for a national security services company with operations across Chile
  • · Oversaw budgeting, financial planning, and cost control processes
  • · Coordinated sales operations and client portfolio management in a multi-site organizational context
2012 – 2013

Business Intelligence Analyst

Forestal Santa Blanca S.A., Talca, Chile

  • · Developed and analyzed management reports to support strategic and operational decision-making
  • · Performed data analysis related to commercial performance, costs, and operational efficiency
  • · Designed dashboards and indicators to monitor key business processes and organizational outcomes

Technical Skills

Data Analysis: Power BI · Tableau · SPSS · Stata · Nvivo
Process Modeling: ARIS · Bizagi
Databases: SQL · MySQL · Excel
Languages: Spanish (Native) · English (Intermediate)

Publications

Peer-reviewed articles, books and manuscripts. Corresponding author marked with *.

Entrepreneurship, Innovation & Sustainability

Cabezas, G. R., Esquivel, R. M., Márquez, N., Espejo, S. C., Nuñez, V. N., & Bonilla, J. C. L. (2024). Green management, perceived barriers to sustainability, and innovation performance in Latin American SMEs. International Journal of Business Environment. https://doi.org/10.1504/IJBE.2024.139669 *

Chávez-Núñez, L., Calderón-Cisneros, J., Yerovi-Ricaurte, E., Ortega-Ponce, L., Márquez, N., & Vidal-Silva, C. (2025). Local Leadership Under Pressure: Competency Demands for Sustainable Governance in Ecuador. Sustainability. https://doi.org/10.3390/su17219720 *

Kara, A., Spillan, J. E., Cabezas, G. R., Márquez, N., & Nocetti Nuñez, V. R. (2023). Examining Chilean Students' Interest in Entrepreneurship Education: The Effects of Self-Employment Perceptions, Self-Confidence, and College Type. Latin American Business Review. https://doi.org/10.1080/10978526.2023.2275679

Kara, A., Spillan, J. E., Grunwald, G., Rojas Cabezas, G., Márquez Alvarez, N., & Nocetti Nuñez, V. R. (2025). Analyzing the Influence of Sustainability Benefits on Chilean Consumers' Intentions to Purchase Refurbished Smartphones. Organizations and Markets in Emerging Economies. https://doi.org/10.15388/omee.2025.16.2

Kara, A., Grunwald, G., Spillan, J. E., Cabezas, G. R., Márquez, N., & Nocetti, V. (2025). When Environmental Effect Goes Undetected in Refurbished Smartphone Purchases: An fsQCA Approach. Latin American Business Review. https://doi.org/10.1080/10978526.2025.2599544

Márquez, N., Rojas, G., Chacón, S., & Nocetti, V. (2023). The Quality Of The Services Provided By Business Development Centers And Their Effect On Micro, Small And Medium-Sized Enterprises In Chile. Journal of Developmental Entrepreneurship. https://doi.org/10.1142/S1084946723500176

Muñoz-Cisterna V, Mora R, Márquez Álvarez N, Beckles-Araya JC (2026). Communication and information resources and product innovation in SMEs: the sequential role of co-creation and process innovation. Management Research: The Journal of the Iberoamerican Academy of Management. https://doi.org/10.1108/MRJIAM-07-2025-1765 *

Rojas-Cabezas, G., Mora-Esquivel, R., Márquez, N., Chacón-Espejo, S., Nocetti-Núñez, V., & Leiva, J. C. (2024). The influence of institutional context in the relationship between green management, perceived barriers to sustainability and innovation performance in SMEs. Academia Revista Latinoamericana de Administración. https://doi.org/10.1108/ARLA-07-2024-0158 *

Márquez, N. (2026, In Press). Reprogramming entrepreneurship: Artificial intelligence, hybrid judgment, and the governance of innovation. The International Journal of Entrepreneurship and Innovation.

Márquez, N., & Cancino, C. (In Press). AI-Augmented Entrepreneurship: Governance and the Automate–Augment Logic Across Ideation, Discovery, Design, and Learning. Revista Academia & Negocios.

Márquez, N. (2023). Teoría aplicada sobre Organización y Sostenibilidad. Independently published.

Other Topics

Cabezas-Quinto, J. J., Vidal-Silva, C., Serrano-Malebrán, J., & Márquez, N. (2025). A Dataset and Experimental Evaluation of a Parallel Conflict Detection Solution for Model-Based Diagnosis. Data. https://doi.org/10.3390/data10090139 *

Cárdenas-Cobo, J., Vidal-Silva, C., & Márquez, N. (2025). Dataset on Programming Competencies Development Using Scratch and a Recommender System in a Non-WEIRD Primary School Context. Data. https://doi.org/10.3390/data10060086 *

Carrión León, D. I., Vidal-Silva, C., & Márquez, N. (2025). Scalable Model-Based Diagnosis with FastDiag: A Dataset and Parallel Benchmark Framework. Data. https://doi.org/10.3390/data10090141 *

Fernandes, A. C., de Moraes, Y., Silva Carvalho, P. H., Sandoval, C., Landim, S. F., & Márquez, N. (2025). Rehabilitation of Visually Impaired People: Experiences and Relevance According to the Perception of Family Members and Patients. Healthcare. https://doi.org/10.3390/healthcare13070712

González, C. F. G., Navarro, M., Branco, B. H. M., Avello, D., Márquez Álvarez, N., Landim, S. F., & Leiva-Bianch, M. (2024). Psychosocial Impact of Quarantines: A Systematic Review with Meta-Analysis. Healthcare. https://doi.org/10.3390/healthcare12232409

Moreno-Castro, D., Franco-Arias, O. O., Pimenteira, C., Márquez, N., & Vidal-Silva, C. (2026). A Reproducible Computational Pipeline for Cross-Database Scientometric Network Construction: Architecture, Algorithms, and Structural Validation. Computers. https://doi.org/10.3390/computers15040213 *

Peñaherrera-Veloz, H., Vásquez-Torres, C. F., Campuzano-Rodríguez, M. A., Campuzano-Rodríguez, S. M., Peñaherrera-Veloz, I. V., Márquez, N., & Vidal-Silva, C. (2026). Advancing Circular Economy In Hospitality: A Global Bibliometric And Thematic Analysis Of Strategies, Challenges, And Managerial Implications. Scientific Culture. https://doi.org/10.5281/zenodo.11425165 *

Pesantez-Jara, N., Márquez, N., & Vidal-Silva, C. (2025). Health Education for Promoting Healthy Eating Habits and Preventing Nutrition-Related Diseases: A Technopedagogical Research Study. Journal of Cultural Analysis and Social Change. https://doi.org/10.64753/jcasc.v10i4.3876 *

Pesantez-Jara, N., Márquez, N., & Vidal-Silva, C. (2026). Modeling the Nutrition–Academic Intention Gap: A Data-Driven Adaptive Gamified Architecture. Computers. https://doi.org/10.3390/computers15030152 *

Pérez-Salazar, J., Márquez, N., & Vidal-Silva, C. (2026). Algorithmic Profiling of Operational Risk: A Data-Driven Predictive Model for Micro-Enterprise Solvency Assessment. Computers. https://doi.org/10.3390/computers15020135 *

Rivera-Naranjo, C., Márquez, N., & Vidal-Silva, C. (2026). Data Literacy Through Digital Inquiry: A Visual Framework for Teaching Trade Policy (Ecuador, 1979–2024). Computers. https://doi.org/10.3390/computers15020129 *

Vinueza-Morales, M., Tupac-Yupanqui, M., Márquez, N., & Vidal-Silva, C. (2026). A Unified Multi-Dimensional Cost Analysis of Speculative Parallel Conflict Detection and Diagnosis. Computers. https://doi.org/10.3390/computers15040201 *

Under Review

Márquez, N. (2026). Entrepreneurial Judgment in the Age of AI: Toward a Theory of Governed Judgment. Journal of Small Business and Enterprise Development.

Márquez, N., Sánchez, P., Bravo-Ortega, C., & Novelli, M. (2025). Touristification and rural silent spatial appropriation. Annals of Tourism Research.

Márquez, N., Rojas, G., Mora, R., & Leiva, J. C. (2025). Green Management and SME Performance in Latin America: The Mediating Roles of Innovation and Perceived Sustainability Benefits. Academia Revista Latinoamericana de Administración.

Pinto-Gutiérrez, C., Bravo-Ortega, C., Márquez, N., & Vienne, V. (2025). Carbon risk exposure and firm performance: Evidence from Chile using satellite CO₂ observations. Sustainable Development.

Working Papers

Márquez, N., & Castillo, M. Systematic review for the use of AI in editorial process review.

Márquez, N., & Aravena, C. Gender Bias and Context in Pitch Evaluation Entrepreneurs.

Márquez, N., Bravo-Ortega, C., & Symmes, F. Entrepreneurship as a mechanism to mitigate rural-to-urban migration.

Teaching & Academic Service

Academic Positions

2022 – Present

Head of Program and Assistant Professor

Universidad Santo Tomás, Talca, Chile

  • · Head of the Undergraduate Program in Business Administration
  • · Teaching: management, innovation management, entrepreneurship, corporate social responsibility
  • · Outstanding Teacher Award 2023-2 (3.85/4.0)
2023 – Present

Lecturer

Universidad Autónoma de Chile, Talca, Chile

  • · Courses: Business Process Management, Integrated Management Systems
  • · Outstanding Teacher Award 2024 (3.93/4.0)
2018 – 2022

Lecturer

Universidad de Talca, Chile

  • · Courses: Management, Management Control, Project Management I & II, Business Intelligence, Data Analysis
  • · Thesis supervisor and examiner (undergraduate level)
2021 – 2022

Lecturer

Universidad Católica del Maule, Talca, Chile

  • · Courses: Quantitative Methods, Entrepreneurship and New Venture Creation
2020 – 2022

Head of Program

Instituto Profesional Iplacex, Talca, Chile

  • · Head of Technical and Professional Programs in Business Administration

Teaching Areas

EntrepreneurshipNew Venture CreationManagementInnovation ManagementStrategic ManagementSustainable BusinessCorporate Social ResponsibilityBusiness Process ManagementResearch Methods

International Journals Reviewer

Journal of Happiness Studies; International Journal of Business Environment; Humanities and Social Sciences Communications; Journal of Developmental Entrepreneurship; Academia Revista Latinoamericana de Administración; International Journal of Entrepreneurship and Innovation; PLOS One, among others.

Business Intelligence

DATAMETRIK

We transform data into decisions that generate results.

Datametrik is a consulting firm specialized in Business Intelligence and Analytics that helps companies organize their information, automate processes, and transform data into clear visibility for better decision-making.

Data Architecture: We consolidate critical information into a reliable, scalable database ready to support operational growth.

Process Automation: We reduce operational workload by automating key business flows to improve efficiency and continuity.

Business Intelligence: We transform scattered data into executive visibility through dashboards that consolidate business information.

Predictive Analytics: We develop analyses that enable scenario anticipation and support strategic decisions in a timely manner.

Operational Monitoring: We provide continuous visibility over operations to strengthen control, traceability, and responsiveness.

Work Methodology

1
Diagnosis

We analyze the business, processes, and information sources to identify needs and opportunities.

2
Data

We integrate, clean, and structure data to ensure quality, consistency, and security.

3
Automation

We automate processes and workflows to increase efficiency and reduce operational errors.

4
Visualization

We convert data into clear, interactive, and reliable dashboards and reports.

5
Analytics

We apply analytics to discover patterns, measure performance, and anticipate scenarios.

6
AI

We use artificial intelligence and machine learning to predict, recommend, and continuously optimize.

7
Results

We generate measurable impact through more accurate, agile, and data-driven decisions.

contacto@datametrik.cl · +569 63321022
Visit DATAMETRIK →

Contact

Contact Information

Nicolás Matías Márquez Álvarez

1 sur 660 Dpto 605, Talca, 3460000, Chile

Email: nicolasmarquezalvarez@gmail.com

Academic Affiliation

Universidad Santo Tomás

Head of Program and Assistant Professor

Talca, Chile

Academic Profiles

LinkedIn ORCID Google Scholar ResearchGate

References

Víctor Nocetti

Director of School, Ingeniería Comercial

Universidad Santo Tomás

vnocetti@santotomas.cl

Claudio Bravo-Ortega

Associate Professor, Business School

Universidad Adolfo Ibáñez

claudio.bravo@uai.cl

Patricio Sánchez-Campos

Director of Student Recruitment & Educational Partnerships

University of Nottingham

Patricio.SanchezCampos@nottingham.ac.uk

© 2026 Nicolás Matías Márquez Álvarez. MBA, PhD in Management, Universidad Adolfo Ibáñez.